. How Israel weaponised tourism to strengthen its Occupation | Ceasefire Magazine

How Israel weaponised tourism to strengthen its Occupation Weaponizing the Benign

For years now, Israel has been deploying a disturbing form of war tourism as a weapon to enforce and consolidate its occupation of the Palestinian people. In his new column, Lowkey explores the phenomenon.

Columns, New in Ceasefire - Posted on Thursday, April 5, 2018 18:59 - 0 Comments



Among the different forms of tourism peddled by the Israeli state, war tourism has seen a remarkable expansion in recent years, and today represents a key occupation-strengthening mechanism. According to Haaretz, “IDF-style training for tourists has become a full-fledged industry.”

War tourism in the occupied territories can be divided into two principal categories: Simulatory War Tourism, which trains tourists to shoot at Palestinians through war simulation exercises, and Participatory War Tourism, which aims to recruit non-Israeli, often non-Jewish, individuals directly into the IDF, usually for military holidays on a temporary basis but, in some cases, as an avenue for obtaining Israeli citizenship.

Simulatory War Tourism

The function of Simulatory War Tourism is to acclimatise tourists to the organised violence of the Israeli occupation, thus enlisting them into its contours of power. There are four main organisations specialising in this field: Caliber 3, Funtum, Zikit Extreme and Cherev Gidon.

Caliber 3

This organisation operates from a military base in Gush Etzion, a cluster of settlements near Jerusalem. It is an IDF-certified organisation, founded in 2003 by IDF Colonel Sharon Gat with the blessing of the Prime Minister, the Defence Ministry and the Ministry for Homeland Security.

The organisation offers a myriad of services; from infantry training to firearms licenses and ‘VIP protection’. However, as Judy Maltz writes in Haaretz, “understanding that they have nothing to sell the locals because military service is compulsory in Israel, these businesses only target tourists.”

Gat estimates that between 15,000 and 25,000 tourists make use of his organisation annually. The Caliber 3 website offers a 2-hour training session to “tourists of any age.” This includes “shooting assault rifles and sniper rifles” and “competing in a sniper tournament.”

They also offer discounts to celebrities, and were seemingly taken up on this by US comedian Jerry Seinfeld and even rock group Aerosmith who, according to a Caliber 3 employee, did not want their visit publicised.

In news reports regarding the compound, Caliber 3’s abrasive employees are recorded showing children and the elderly how to shoot live ammunition at targets depicting elderly fellahin (Palestinian farmers) adorned in red kufiyyehs, actions clearly intended to desensitise tourists to violence against Palestinians, whose faces and bodies come to represent mere practice targets. Gat claims he and his staff consider their mission to be converting tourists into “ambassadors for the State of Israel.”


Based in Nez Tziona and founded in October 2014 by Ben Carmel, Funtum is estimated to attract between 5,000 to 8,000 tourists a year. The organisation differs from Calibre 3 in its more flexible approach to where it operates, typically arranging trips to a range of different locations.

Funtum offer clients the opportunity to take part in ‘concept events.’ The ‘boot camp’ option on their website displays footage of expeditions to the occupied Golan Heights, where ‘terrorist kidnappings’ are staged in which a man dressed in a dishdasha and a kufiyeh takes the tourists hostage. The lone terrorist takes the group into an abandoned building, where he is eventually brought down by IDF soldiers, upon which the group celebrates their ‘liberators’.

The group then take part in a make believe enlisting in the IDF, during which they put on new imitation IDF uniforms and begin training in Krav Maga. They are generally given paintball weapons, though in some cases guns with live ammunition are used to shoot at targets. They also carry each other on stretchers, which presumably makes up the boot camp part of the day.

A striking aspect of Funtom’s online marketing is the extent to which it is targeted at children. Their YouTube channel features children being led around carrying weapons and shooting at targets. While their ages cannot be discerned from the footage, they are visibly children. This aspect of Funtom allows it to serve as a gateway for children into later IDF recruitment by cultivating and normalising within them violence towards Palestinians.

Zikit Extreme

This organisation is led by CEO Elchai Finn who (according to his Instagram account) appears to have taken part in Operation Protective Edge, the 2014 campaign in Gaza that left around 2,300 Palestinians dead. Zikit Extreme claims to offer “the IDF experience” with the training modelled on “the IDF’s counter terrorism course” and, again, featuring people supposed to be Palestinian kidnappers.

Zikit seems to be more focused on use of paintball and rubber bullets rather than training with live ammunition. However, they enthusiastically offer a “Boot Camp for Kids” option, including generous offers of “pizza and birthday cake.” The insidious targeting of children is prominent in their promotional videos, emphasising the “fun” in the systematisation of violence by an army of occupation.

Zikit Extreme CEO Elchai Finn appears to have taken part in Operation Protective Edge, the 2014 campaign in Gaza that left around 2,300 Palestinians dead.

Cherev Gidon

This organisation offers programmes based in Arizona, in the winter, and Pennsylvania, in the summer. Its website boasts of being an “Israeli tactical training academy.” Its founder, Yonaton Stern, claims he wanted to launch it in Israel but was not able to because this “would not have been legal.”

Having grown up on an Israeli settlement, and later serving in the IDF, Stern has clearly developed quite the penchant for firearms. He has been based in the US for eleven years, and claims to have “trained hundreds of students.” His students have the option of different courses in the use of rifles, pistols, shotguns and Uzis. At the start of every session, students are dressed in IDF uniforms.

They take part in exercises imitating military formations and shooting at targets. An employee on the ranch is quoted on the company’s website explaining that “Every Jew has to be armed because the goyim don’t care where you live. Eventually they are going to come for you.”

A process of militarisation linked to the IDF is thus clearly taking place within the borders of the United States — one that seeks not only to export an IDF culture of violence into the US, but also to export foreign wo/manpower to Israel in service of the occupation.

Participatory War tourism: The gateway of “lone soldiers”

The term ‘lone soldier’ refers to foreign national volunteers who join the IDF from abroad, often returning to their country of citizenship at the end of their military service. These volunteers — who do not benefit from a local family network once in the army — are supported by independent organisations, notably ‘the Lone Soldier Centre’ which claims the IDF comprises up to 7,000 such soldiers.

A range of common routes are available for these volunteers through different organisations, each of which encourages a particular form of war tourism. The four best known such organisations are Mahal, Marva, Tzofim Garin Tzabar and Sar-El.


The organisation’s name is the acronym (in Hebrew) for “Volunteers from outside the country”. The original Mahal brigade was formed in 1948, and was estimated to have comprised between 3,500 and 4,500 members. Following the Nakba, most of the volunteers returned to their country of nationality but some stayed and became citizens of Israel. According to David Teperson, the late South African director of the Mahal Museum, and a member of the original 1948 Mahal:

“There were 800 South Africans, 700 Americans, 230 Canadians around 400 British with the Indians and that, and around 600 from the French speaking countries.”

Today, the organisation hosts foreign national volunteers who serve in the IDF for periods of between 15 and 18 months. The programme is purposely targeted at non-Israeli citizens between the ages of 18 and 23, and is described by the IDF as “an administrative gate through which non-Israelis enlist” in the military.


Marva charges students around $2,000 for an eight-week-long programme in which they are taught about life in the IDF. Students must be aged 18 to 28 and ready for the “mentally demanding programme.” The training includes target practise, using M16s with live ammunition, as well as staying on army bases and undertaking expeditions where students sleep in tents and learn the basics of field techniques (camouflage etc.) It also includes hikes and political lectures.

The main training takes place at the Sdeh Boker Gadna Base, in the Southern Negev. Gadna is a programme designed to militarise Israeli school children and Marva students are integrated into this process. The Marva training also extends to trips as far from the base as Jerusalem, the occupied Golan Heights and the Galilee. This programme, which aims to quickly acclimatise young non-Israelis to life in the IDF has a proven track-record as a gateway to joining the army of occupation.

Tzofim Garin Tzabar

This programme is focused on a more holistic all-encompassing approach to enlisting foreign nationals into the IDF. It involves a set of five seminars, held throughout the year in the United States, in preparation for a move to a kibbutz where they will be greeted by a strong network helping them to settle in.

Over the course of the five seminars, newcomers are imbued with a sense of their military duties and psychologically prepared for the process ahead. The seminars are carried out in Hebrew to help them adjust to regular use of the language. According to the IDF, this programme has “helped over 1,500 teens from all around the world” enlist in the military, and it is estimated that around 70% of the “immigrants have stayed in Israel after their service.”


This well-known organisation boasts branches across the world, and runs programmes, each lasting a minimum of two weeks, working at IDF bases. It is believed to bring around 4,000 volunteers annually. Between 1983 and 2011, it is claimed the programmes recruited more than a hundred thousand volunteers to the IDF.

Sar-El offers the chance volunteers to work in IDF warehouses, cleaning military hardware and also in hospitals. The volunteers stay in army barracks, and work 8 hour days, 5 days a week, all dressed in IDF uniforms. The organisation explicitly targets Christians in its recruitment advertising.
There also appears to be large elderly constituency for Sar-El, who seem to relish being put to work painting walls in military barracks.


Israel has weaponised the ostensibly benign practice of tourism to normalise the extreme violence of its occupation and, more importantly, for the recruitment into its army of foreign nationals in order to strengthen its grip on the territories it occupies.

Its simulatory war tourism converts tourists into ambassadors for the occupation, emulating and replicating Israeli mechanisms of oppression, while the practise of participatory war tourism is a gateway for an IDF volunteer class that often serves in Israeli campaigns before returning to their societies of citizenship, with no accountability for their deeds.

In the Israeli-occupied Palestinian territories, tourism functions as a tool to strengthen the occupation. Such voyeuristic war tourism has fostered a sense of celebration of the technologically-sophisticated, organised killing of Palestinians. 

A fully referenced version of this article is available upon request from Ceasefire. 

On 30 March 2018, Land day, peaceful Palestinian protestors were fired at with live bullets by Israeli snipers that killed 17 people and injured over 1500. Write to Boris Johnson and urge the Government to take action now, and join us this coming Saturday to call for an end to the siege of Gaza and ask UK government to condemn Israel’s actions.

When: Saturday 7 April, from 1pm – 3pm.
Where: Opposite Downing Street, SW1A 2AA.
Nearest Station: Westminster

Please help spread the word by sharing the PSC Facebook event page

See Also: Interview | Lowkey: On Militarism, Foreign Policy and the Arms Trade [VIDEO]
See Also: Notes from the Margins | Israel’s Extreme Tourism: War and Occupation for Fun and Profit


Lowkey is a hip hop artist and activist. His latest album Soundtrack to the Struggle, released in October 2011, reached the #1 spot on the iTunes HipHop chart.

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