Muddassar Ahmed is founder and Chief Executive of Unitas Communications Ltd, a London-based international communications and public affairs agency specialising in the interface between the Islamic and Western worlds. He is founding Chairman of the John Adams Society, the official alumni association for US Embassy exchange programme participants in England & Wales, and is also a founding board member of CEDAR, a pan-European network of Muslim professionals, where he currently chairs the Media Committee. Previously, Muddassar worked as a TV producer and presenter for the BBC and Channel 4. He is currently a member of the Young Atlanticist NATO Working Group.